How to build your brand as a freelancer on LinkedIn

How to build your brand as a freelancer on LinkedIn

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Posted ByTeam Bradleys

LinkedIn is the most popular professional networking platform as of today. From CEOs and Project Managers to Academicians and Graphic Designers – professionals across all sectors have a presence on the channel. Naturally, freelancers are not far behind in this race.

Unfortunately, despite the increasing use of LinkedIn to connect or find a job, most people haven’t been able to leverage it to its full potential. They need to realize that merely uploading a profile picture or using fancy words to describe one’s expertise in skills is not result-worthy.

One needs to dig deeper to literally stand out in search results, generate more views and impress potential employers. For a freelancer, this is even more important as the entire career depends on how well the person markets himself. Moreover, LinkedIn offers a platform to build a person brand.

If you are looking to better market yourself to boost your freelancing career, here’s what needs to be done:

1. Complete your profile

Yes – there are way too many tabs to be filled on a LinkedIn profile. But a complete profile is 40 times more likely to generate interest and get noticed. To secure an "all-star" status on LinkedIn, make sure you include your industry and location, current job profile and position, past employments, academics and skills.

Additionally, if you have any publications, certifications or projects to your name, mention them too. The best quality about LinkedIn is that it gives you ample space to showcase your work and achievements. And that’s a boon for freelancers.

2. Use SEO-friendly keywords in the headline

A headline is the text below your name and very often, people come up with ridiculous, fancy names to describe themselves such as “Digital Ninja” or “Tech Rockstar”. Don’t be like them. Instead, pick words that uniquely define you but at the same are most-searched words on the platform.

The things is LinkedIn algorithm emphasizes on those words in search and that’s why the headline is one of the first things to get noticed by the audience. Words such as content creator, temp nurse, architect, software engineer attract attention.

3. Drive your value proposition through the headline

While using solid keywords to describe you as a profession is simple, mentioning what you exactly do is an instant eye-catcher. Something like “Driving brand awareness through integrated marketing campaigns” is attractive and might interest a potential employer in first go.

4. Ask a friend to summarise your work story and get recommendations

A LinkedIn study says that 52% of the people find it easier to talk about other people’s accomplishments, rather than their own. The summary section in a LinkedIn profile allows the user to mention everything and anything that he or she has ever done so far.

Ask your friends or family members to point out even the smallest of your achievements not only as a professional but also as an individual.

5. Follow LinkedIn influencers and be active on groups

If you want to establish yourself as an authority in digital marketing or content marketing, it is important to follow the work of influencers. Remember – they know the industry better than anyone else and what’s better than learning from the best?

Similarly, don’t hesitate to voice your opinions, share information and promote your work on various platforms. People, who genuinely want to learn and grow in this competitive world, will take notice of you. Go out there. Don’t just step back after making your LinkedIn profile.

Over to you

A personal brand is not made overnight. It takes constant work and you have to continuously find ways to stay relevant in terms of not only content and design but also individual.